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Place branding book
Have you ever stopped to think about the relationship between places and people? In the first book about Place branding in Brazil, the author Caio Esteves mixes urbanism and branding to explain his approach to create better places. During reading you will be guided by contemporary and pertinent reflections about the places that surrounds us. Why do we like some places more than others? What makes a vibrant place? How can we improve the public places around us? The book also features renowned experts who analyze concepts and experiences, with successful examples from around the world. A fundamental debate in our times. And as all transformation, it begins on the individual. Let us all be agents for a better place.