Places with Identity
We fortify places, identifying their vocations, working the cultural identities, engaging residents and stakeholders around a common, powerful and transforming idea.
Competitive and attractive places for residents, visitors, businessmen and investors
Places with positioning and vocations clear and propitious for business
Unique, resilient and sustainable places, safer than unfavorable economic and political scenarios
Places of identification, of recognition, with happier people and more sense of belonging
places with soul?
The soul of a place is what made us identify with it.
Usually is what make us choose between one place than the other.
A place is only vibrant when people appropriate, recognize and use it, for that to happen is essential the public space make an invitation to this occupation and coexistence.
Where the Place Branding acts
Areas with social vulnerability can understand its vocation, identify its identity and strengthen the know how to do, the local immaterial patrimony and transform it in transformation power.
Be more than you already are
Paradigm change from product research to place research.
Place understanding as economic active and alignment tool between audiences and enterprise.
Assertiveness and new strategic active
Place branding, when identifying vocations, automatically creates strengthening vectors of the places that can create resilience by identifying expansion opportunities and economic growth alternatives.
More chances of growth and sustainability
Vocations and growth vectors
Coexistence generate happiness. Citizens that have community life more active have higher happiness rate. The collaborative process of place branding engages people around a common idea and generate a deep sense of belonging.
Bigger sense of community and belonging
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“Basicamente, sua tarefa é fazer com que espaços que poderiam ser insossos ganhem definição e significado para se tornarem lugares que as pessoas gostem de frequentar.”
Mariana Barros – Veja
“Caio Esteves, CEO of PLUS Places for Us, speaks about his role in heightening the importance of place branding in Brazil and shares his insights on blending both academic and practical applications, and the role citizens can play. He also discusses integrating urban planning with place branding and how Brazil differs from other Latin American countries.”
Place Brand Observer – UK
“Caio Esteves, fundador da Places for us, defende que as cidades criem marcas que as identifiquem e, com isso, possam atrair mais turistas e consumidores para seus produtos.”
Jornal A Tribuna – Santos