Places with Identity

We fortify places, identifying their vocations, working the cultural identities, engaging residents and stakeholders around a common, powerful and transforming idea.

Attractiveness

Competitive and attractive places for residents, visitors, businessmen and investors

Opportunity

Places with positioning and vocations clear and propitious for business

Resilience

Unique, resilient and sustainable places, safer than unfavorable economic and political scenarios

Identity

Places of identification, of recognition, with happier people and more sense of belonging

What are
places with soul?

The soul of a place is what made us identify with it.
Usually is what make us choose between one place than the other.
A place is only vibrant when people appropriate, recognize and use it, for that to happen is essential the public space make an invitation to this occupation and coexistence.

Where the Place Branding acts

Social inclusion

Areas with social vulnerability can understand its vocation, identify its identity and strengthen the know how to do, the local immaterial patrimony and transform it in transformation power.

Be more than you already are

Market intelligence

Paradigm change from product research to place research.
Place understanding as economic active and alignment tool between audiences and enterprise.

Assertiveness and new strategic active

Happiness

Place branding, when identifying vocations, automatically creates strengthening vectors of the places that can create resilience by identifying expansion opportunities and economic growth alternatives.

More chances of growth and sustainability

Vocations and growth vectors

Coexistence generate happiness. Citizens that have community life more active have higher happiness rate. The collaborative process of place branding engages people around a common idea and generate a deep sense of belonging.

Bigger sense of community and belonging

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Our References